Prima Marketing is a company that has a lot of cute stuff but doesn’t seem to be that well known. I really like this company’s planner accessories (I have their paperclips and magnetic bookmarks). The company also makes planner stamps, glitter dashboards, sticker books and ring bound planners! The style of their products remind me of MAMBI.

Prima Planner A5 Ringbound

• The weekly and monthly pages are undated – start planning anytime
• 1 Page weekly spread (starting Monday)
• 2 page monthly spread (starting Sunday)
• A5
• Ring Bound
• Different covers to choose from
• Minimalist black and white design
• Elastic Loop Pen Holder
• Multi Pockets/slots
• 6 Ring Binder
• Gold Metal Components/Rings
• 12 Monthly Coloring Divider Tabs
• 12 Bonus Pattern Divider Tabs
• 12 Coloring Pages
• Dates at a glance pages for 2017 and 2018
• Plastic Zipper Pouch
• Dashboard Insert
• Folder
• Cover is made from synthetic leather with faux leather multi-clasp button closure and has business card pockets at the front

My favorite cover is the black background with white dots. It also comes in the reverse – white background with white dots. The White background and white dots has different inserts inside.

The case is quite wide / bulky – around 1.5 – 2″

Measurements:

• Planner: 9″ T x 8″ W x 1 3/4″ H
• Ring Diameter: 1.5″
• Ring Spacing: 5/8″
• Paper Size: 6″ W x 8″ T

The only dated pages that come with the planner are the 2017 and 2018 dates at a glance pages

Clear pencil case / sticker case

Related: How to organize planner stickers using folders (plus free printable labels)

1 page undated monthly calendar. Each month starts on Sunday

1 page undated weekly spreads starting on a Monday. Each day has an equal amount of planning space on the page. There’s space to record top goals, things to do and notes. The writing space is quite small (the pages are A5 size) and unlined.

Pros of the Prima Planner

• Undated – start planning anytime
• Minimalist black and white color scheme so you can use colored pens and stickers without is clashing with the colors of the planner
• Can print and add your own inserts (click here to learn how to make your own)
• The clasp has 2 spots to clip into to accommodate extra pages
• Accessories including a pocket folder, built in elastic pen loop, business card holder etc.
• Wide tabs that are easy to grip & find
• Ring bound – can add, remove and rearrange pages as often as you please – reuse year after year

Cons of the Prima Planner

• The cover around the planner inserts is clunky and bulky – it’s about 1.5″ thick
• Expensive upfront cost. Any covers on ringbound planners tend to be expensive but they are sturdy so they’ll last a long time
• The pocket folder feels cheap and flimsy – it’s very narrow so you probably won’t be able to fit much in it
• The tabs are all white with black front rather than different colors for each month
• Unlined weekly spread and small writing space

Would I use this planner?

No. I personally cannot stand ring bound planners. The rings always get in the way, it adds unnecessarily bulk to the planner and each company has a different number of rings and ring spacing. It also takes way too long to line up the holes and punch them. For the flexibility of adding and removing pages, I much prefer discbound systems such as Arc by Staples and MAMBI planners.

Related: Arcing my Plum Paper Planner – everything you need to know if you’d like to try it yourself! 

If you like this planner, my sister stocks it in her planner supplies shop (along with 1,000’s of other planner supplies!)

More Planner Reviews

• What type of pens write best on correction tape? (gel pens vs. ballpoint vs. marker pens)
• Planner pen testing in the Erin Condren Life Planner, Plum Paper, Happy Planner by MAMBI and Limelife Planner 
• Custom Erin Condren Planner Cover versus DIY planner cover: which is better?
• 5 Planner supplies you should never skimp on
• 7 Planner supplies I don’t regret splurging on

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